Have you ever wished that your cellphone provider, your bank and government would start listening to the users and build software which is relevant? How often you find yourself lost in filling in endless forms and left unaware of status of your requests for weeks? How often those companies try to sell you something you don't need? It happens because the companies don't spend enough time understanding the customers and their real needs. And your organisation might be making the same mistake! We often think we know what our users want. We often build systems for everyone, but at the same time for no one. We say 'user' in our user stories but the 'user' has different meaning to different people. There is a technique which helps to overcome this! Pragmatic personas help us to facilitate user-centered design and to keep the team focused. Join me to find out how it works!
Learn how to avoid common product design mistakes Learn user-centered design technique - pragmatic persona Learn about extreme personas and how to use them to innovate Learn the new way to come up with creative ideas for your product Have fun while learning